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Minggu, 13 November 2016

  • PDF Ebook , by Friedrich Nietzsche

    PDF Ebook , by Friedrich Nietzsche

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    , by Friedrich Nietzsche

    , by Friedrich Nietzsche


    , by Friedrich Nietzsche


    PDF Ebook , by Friedrich Nietzsche

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    , by Friedrich Nietzsche

    Product details

    File Size: 1732 KB

    Print Length: 162 pages

    Publisher: Digireads.com Publishing (November 17, 2015)

    Publication Date: November 17, 2015

    Sold by: Amazon Digital Services LLC

    Language: English

    ASIN: B0184VBIAW

    Text-to-Speech:

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    Amazon Best Sellers Rank:

    #574,878 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

    Prepare yourself some good tea, well lit couch, some bud and this book.. and get ready to go there

    The print was fine, translation fine. Let me save you the trouble though. Nietzsche isn't some refined, revolutionary philosopher. He whines and reiterates his hatred for religion over and over. You think he might come up with a good point or have something interesting to say in 150 pages, but nope. Next!

    Just like every other print, classic Nietzsche

    Circulus vitiosus deus means God prick syndrome for social order gang slay protection racket under institutional control of universal and eternal space in crumbling times of class shambles debt risk pool political rocks off.

    nice edition, classic nietzsche.

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  • Selasa, 25 Oktober 2016

  • Ebook Have Gun Will Travel

    Ebook Have Gun Will Travel

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    Have Gun Will Travel

    Have Gun Will Travel


    Have Gun Will Travel


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    Have Gun Will Travel

    Product details

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    Audible Audiobook

    Listening Length: 42 hours and 25 minutes

    Program Type: Audiobook

    Version: Original recording

    Publisher: ABN

    Audible.com Release Date: January 11, 2016

    Language: English, English

    ASIN: B01A7QYHM8

    Amazon Best Sellers Rank:

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  • Kamis, 20 Oktober 2016

  • Ebook , by Brianna Labuskes

    Ebook , by Brianna Labuskes

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    , by Brianna Labuskes


    , by Brianna Labuskes


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    , by Brianna Labuskes

    Product details

    File Size: 3532 KB

    Print Length: 294 pages

    Publisher: Thomas & Mercer (May 1, 2018)

    Publication Date: May 1, 2018

    Sold by: Amazon Digital Services LLC

    Language: English

    ASIN: B07655S3ZM

    Text-to-Speech:

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    Amazon Best Sellers Rank:

    #2,339 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

    No Spoilers... Oh, I did not see that coming! This is my favorite thought at the end of any crime/thriller book. This had more than one of these moments so I was a very happy reader. Although some of the early trips back in time felt a bit awkward these are vital to the story telling and character development. I went back twice to read dates to be sure I understood the time flow a couple of times. However, as the story progresses there is a natural rhythm between the now and past. The female lead is flawed and strong. Clarke is not sexualized and she does not have an affair with her partner. If you are looking for romance in your crime story this is not for you. This is an FBI vs. serial killer thriller. A well written but brutal plot which leads down several unexpected paths. I thought I could read it over several days... I was wrong. I finished it in one day.

    It is entirely possible that I’ve read too many crime/thriller novels. However, I managed to guess exactly what would happen in the end by a little over halfway through the book. Yes, there are three “shocking twists,” and I could see each one of them, as if the author had handed me a pair of top-of-the-line binoculars. By now, you might be wondering why this saddened reviewer here still gave the book 4 stars. Honestly, it comes down to two aspects:1. This book was very well written. The attention to detail was refreshing, and the author would describe small mannerisms or facial expressions to bring out the dark and twisted thoughts within the characters’ minds. Even if I could eventually tell where the plot was headed, I actually don’t think it’s very obvious, and it’s astonishingly clever! Quite simply, I was hooked and had to see for myself how everything would play out. The plot here is amongst one of the best I’ve read in a while. I just think it needs a little work to blur out the clues about the plot twists.2. The characters!!! This main character, Clark, is just so interesting. I wanted to know more about her, and I was not disappointed. We are given so many layers to this character, that she almost seems real. I think that makes this story amazing, because most other crime novels just talk about the current events happening to the main character, with maybe one chapter dedicated to a backstory. Here, we have someone worth following and rooting for!Some other things to keep in mind:- The beginning is a tiny bit slow, and surprisingly, I thought the climax ending was too. The author tended to get a little wordy where you just want the story to keep going. I promise this wasn’t a huge issue though, because most of this book could aptly be called a thriller.- There is a little bit of graphic content. Nothing grotesque or cringeworthy, but it doesn’t shy away from some dark places. This is something else I thought was amazing, because it brought out that raw killer atmosphere to amp up the thriller effect. Very well done!!- There’s no cliffhanger. There are some bad words. Sadly, there’s no mention of any dogs or cats as pets. It’s very easy to read and fly through the book because of the gripping content. All questions I had about the case and how they knew certain details or followed certain procedures were solidly answered throughout.Ultimately, my seperate issues aside, I highly recommend this book if you’re looking for a smart and thrilling crime novel!!

    I really didn't like this book. I read all of it because I was curious as to the end. The question "did Clarke live or die?" Was the underlying question. I thought the riff between Clark and Sam was overplayed. It was present on almost every page but . We got the picture early on. Never understood the reason behind their mutual anger. Actually I never understood the reasons behind most of the behaviors of Clark, Sam or Simon. Simon's intense feelings for Clark didn't jive with him being a sociopath or psychopath. Too much filler and too little explanation and insufficient sound reasons are the reasons I cannot recommend this book. By the way, I didn't like any of the lead characters.

    Well, I gave the book 3 stars because the ending twist earned it. I am not sure I have ever read a book that I hated one of the main characters more than Clarke.The book is divided in chapters named for the different characters. I hated to see the chapters come up titled Clarke. She is a whiny, dysfunctional FBI agent and her chapters were full of her loathsome self pity. I also began to despise her partner Sam for all the times he called he kid. So for me the chapters about Clarke could have been a lot less and more on the other characters who made the story. It does finally explain Clarke and her ways in the end and that is probably her only saving grace.

    There's only one reason I gave 4 instead of 5 stars but I can't write it without giving a big hint as to what happens. Usually I don't care but this is a very suspenseful story that shouldn't be spoiled.I liked how the story occasionally goes to the past so you get a better view into the characters psyche.I literally got up and made sure all my doors and windows were locked because Simon was that disturbing. The writing could have been much more graphic but I'm glad it wasn't. I think it would have made me disengage from the story. Don't get me wrong, there are some disturbing actions that happen, it is about a serial killer, but the unknowing of what happened to some of the victims added to the suspense.Maybe I'll edit this review in a few months as to why I took off one star but I think you'll know it if you read the book.

    This is a good read, it keeps you guessing about how the characters are connected. You will meet a serial killer, a foster family, families by blood, those extended non-bood related family members and the innocent victims along the way. You will not put this book down until the last sentence is read.

    This book has every cliche in the, er, book, and I’ve barely started it. The angsty, self-destructive, borderline alcoholic FBI agent with a troubled past, the evil-genius serial killer with his elaborate games——yawn. It’s been done a gazillion times before and by far better writers. I quickly got annoyed by the author’s repetitive use of “the bastard” whenever anyone was thinking of or referring to the killer. Get a thesaurus for Pete’s sake.

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  • Sabtu, 15 Oktober 2016

  • Get Free Ebook The College Panda's SAT Essay: The Battle-tested Guide for the New SAT 2016 Essay

    Get Free Ebook The College Panda's SAT Essay: The Battle-tested Guide for the New SAT 2016 Essay

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    The College Panda's SAT Essay: The Battle-tested Guide for the New SAT 2016 Essay


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    The College Panda's SAT Essay: The Battle-tested Guide for the New SAT 2016 Essay

    About the Author

    Nielson Phu is a teacher, author, and SAT perfect scorer. His foray into the test prep world began in high school, when he self-studied his way from an average SAT score to the top percentile. Since then, he has helped thousands of students worldwide improve their own SAT and ACT scores with a comprehensive approach that goes far beyond the basic material found in typical test prep books. For tips, bonuses, and hard-to-find practice tests, make sure to visit The College Panda blog (thecollegepanda.com)

    Read more

    Product details

    Paperback: 70 pages

    Publisher: The College Panda; 1st edition (June 15, 2016)

    Language: English

    ISBN-10: 0989496465

    ISBN-13: 978-0989496469

    Product Dimensions:

    8.5 x 0.2 x 11 inches

    Shipping Weight: 4.8 ounces (View shipping rates and policies)

    Average Customer Review:

    4.8 out of 5 stars

    67 customer reviews

    Amazon Best Sellers Rank:

    #25,841 in Books (See Top 100 in Books)

    I'm a Harvard grad, SAT perfect scorer and full-time private tutor since 2002. I've also achieved perfect scores on multiple SAT essays. This book receives my solid recommendation for anyone struggling with the constraints of the new SAT essay "rhetorical analysis" format.The writer covers all of the main facets of the new SAT Essay, including the scoring, structure and key elements of a rhetorical analysis, combined with more strategic advice regarding such topics as paragraph structure, transitions, vocabulary usage, length, writing speed, quotations, examples, and the elements of persuasion.Mr. Phu himself admits that he is not a naturally gifted writer, and in fact, in the sample essay he provides, he only received a 7/7/7 score out of an 8/8/8 scale. But the information within is solid, organized and no-nonsense, if brief (the book is 70 pages long).Someday I will get around to writing a new SAT essay guide of my own. Until then, I can say with confidence that this is the best one I've seen.For my personal SAT prep recommendations, google "SAT Action Plan."

    This book is brief, but contains a lot of information. It gives you a good template, analysis information, and useful tips. It is a quick read. Unlike other essay books, this one is more like a study guide. The only thing I think it can be more detailed on is the analysis part. Overall I find this book helpful for the purpose of writing the SAT essay.

    Note that this is a much concise book with 70 pages of material. The Appendix B has real essays (printed 4 original essay pages per book page - though I would have preferred to see a single original essay page per book page as letters are too tiny to read in current format). I think it's a bit expensive for the material offered.

    Great resource that tackles the SAT essay in a methodical and organized way to help the student compose a all encompassing essay in a short time. My son studied the book in a few days (it takes a few hours to ready through) and then did a few practice essays using the book. He then memorized a few sentences and started practicing writing the essays without the book. This gave him great confidence to tackle the SAT essay on exam day. His results should be out soon and I hope he gets a good score.Update: He got an essay score of: 6/6/5And he's the type that doesn't like writing at all.

    Although I liked this book, I can't say my son really utilized or followed all of his recommendations so he only got average scores on the essay portion. Overall, for the fact this book is so thin and the essay portion isn't so weighted and required by all colleges, I think the price should be less expensive.

    My daughter got a perfect 8/8/8 score just by using this book. In a concise manner, it tells you specific tactics of how to construct your essay. It also includes several student essays which actually got a perfect score. It is a thin book, but it contains all the information you need.

    I am a student from Greece, preparing for the SAT with no guidance from teachers. I find this book is very helpful, with great detail and at the same time easy to understand. I recommend it to anyone preparing for the SAT independently and to international students.

    my elder kid was not planning to take the essay so did not prepare it at all until a couple of weeks before the test. bought the book and have it read in a few days. got 7/6/7.

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  • Sabtu, 10 September 2016

  • Free Ebook Frankenstein (Signet Classics)

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    Frankenstein (Signet Classics)

    Review

    .

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    About the Author

    Born in London, Mary Wollstonecraft Shelley (1797-51) was the daughter of William Godwin, a noted social theorist, and Mary Wollstonecraft, one of the leading literary women of the day. Her mother died soon after her birth, and Mary was raised first under the care of servants, then by a stepmother, and finally in the rarefied intellectual atmosphere of her father’s circle. In May 1814, she met Percy Bysshe Shelley and, in July of the year, moved with him to the Continent. Two years later, after the death of Shelley’s wife, the poet and Mary were able to wed. It was in Switzerland in 1816, as a result of a story-writing competition among the Shelleys and Lord Byron, that Mary began Frankenstein, her first and most famous novel. Published in 1818, it was followed by such works as Valperga (1823), The Last Man (1826), and Falkner (1837). In 1822, after the death of her husband, she devoted herself to the upbringing of her son and the securing of his right to the Shelley family title.   Douglas Clegg is the award-winning author of more than twenty-five books, including Neverland, Isis, and The Vampyricon trilogy. His fiction encompasses gothic, suspense, fantasy, and horror themes. An e-book pioneer, he created the internet’s first e-serial novel, Naomi, which was released in 1999.   Harold Bloom, the country’s preeminent literary critic, is Sterling Professor of the Humanities and English at Yale University. He is the recipient of numerous honors and awards, including the Gold Medal of the American Academy of Arts and Letters. Among his most important books are The Anatomy of Influence: Literature as a Way of Life and How to Read and Why.

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    Product details

    Series: Signet Classics

    Mass Market Paperback: 272 pages

    Publisher: Signet; Reprint edition (October 1, 2013)

    Language: English

    ISBN-10: 0451532244

    ISBN-13: 978-0451532244

    Product Dimensions:

    4.2 x 0.7 x 6.8 inches

    Shipping Weight: 4 ounces (View shipping rates and policies)

    Average Customer Review:

    4.1 out of 5 stars

    3,441 customer reviews

    Amazon Best Sellers Rank:

    #59,525 in Books (See Top 100 in Books)

    This was supposed to be the original 1818 version of the book, but it isn’t. It’s a bizarre copy - there are no publishing notes at all. It’s missing the Preface. I compared the first few chapters to an online version of the 1818 book and I noticed differences in Letter 3 where a whole paragraph was added. I would need to check the 1831 version to see if that is what this book is. I should return it but it was $4 and not worth the effort.

    This book was one of the biggest surprises for me! Absolutely NOTHING what I expected. When someone says word "Frankenstein", you think about a lab, a mad proffesor, some lightning buzzing into the bolts inside monster's head. Drop all this imagination! This classical book had nothing of it! :O Maybe that's why I was so amazed. If I didn't have all those expectations, maybe my rating would be lower, but now, damn, I liked it a lot! Since I have so much to say, I'll just drop it into a list, of good and bad things :)1) It's awesome that Amazon is giving free ebooks for classical literature like this! Thanks, Amazon! And what a surprise it was for me, that this Kindle edition is the real original "Frankenstein", but audiobook narrated by George Guidhall is of a later edition (which was edited by the author herself, when her book became famous). So reading those two books where more like reading two separate books for me - one ebook and one audiobook, with quite a lot of changes, even so major as who Elizabeth was to Victor - a real cousin, or just a girl taken from street! :O2) As I said, I have expected this book to be absolutely different! A horror story, about making a man from different body parts. Actually this only took a few pages of the book. All the book was Victor's thoughts about what he had done, creatures thoughts about humankind, and 3) a lot a lot A LOT of words misery, wretchedness and countenance :D My oh my, I have never read so many same QQing thoughts in my life! :D This book could be a good 5 star if Victor's thoughts weren't so TERRIBLY repetitive. He said he feels misery/is miserable/life's misery at least 135 times (just did a search in my Kindle). I won't even count other of his cryings. I should be ashamed of making fun of his inner tortures. Victor Frankenstein had a really difficult life, but I'm not if it was a good idea by the author to write it in such a repetitive way! but on the other hand - it was an absolutely different style from the books I usually read, so also a good thing.4) Never ever don't you dear call a man-made-man a "Frankenstein"! He didn't have a name! Frankenstein was his creator. But the creature was just that - a creature. And what a surprise he was! All my life I thought of Frankenstein's creature to be a mindless monster, with bolts in his head, making ugly sounds and walking like a zombie. That's what those movies show! But this was such a mistake of mine! :O Creature was one of the most intelligent characters in the story! His ability to deduct, to learn, to feel... he was amazing! The story creature told about his first year of life was so heartgripping that I felt so fond of him, so sorry for him... Sadly later he changed.. Loniness makes people (and other creatures) do bad things... :( But still.. he was not a mindless zombie. He was extremely sensitive being.. With emotions on extremities - both good and bad. But wouldn't we be like that, if we didn't have parents and comfort of other people to learn from?I highly recommend this book to everyone who wants to read some intricate English language, but who has enough patience to suffer though all characters' repetitive sufferings (pun intended).This book is emotional, but not in a romantic way. It makes You think about creators responsibility against the creation. And most of all, it shows how Your decisions can change Your whole life!

    If you're reading this review, you only have one question. You're not looking for a book review, you already know it's a classic. You already know this is the most original, and one of the best, and best-written horror stories in literature. You may or may not like the story, but that's a matter of personal taste. A lot of people don't like Shakespeare, but no one questions whether he was a good writer or not. If you don't like the writing style, it's because you aren't familiar with the English of this period. Nearly eighty years before Stoker's "Dracula" ( an idea stolen from Polidori's "The Vampyre", which was an idea stolen from LeFanu's "Carmilla"), this most-original horror masterpiece was born. So, your only question is, "Is this really the uncensored 1818 version? Because I've only seen one other verified version, and it's over twenty dollars in paperback. All the others claiming to be the 1818 version have been disproved." YES, as far as I can tell, it is. The only preface is Shelley's own original. There is no introduction, no commentary or editorial credits whatsoever. There are no illustrations, and the spelling and language have not been edited. Have a good thesaurus handy. So, here it is, the author's original script, no frills, for a bargain price. Which is exactly what I was looking for.

    Do not buy this (October 22, 2017) Kindle edition of Frankenstein. The book is riddled with typographic errors and the wording is off in many places. Some sentences don't flow or even make sense. It appears a bad OCR tool was used to translate the original Frankenstein novel to this bastardization. I had to put down the book since it was simply unreadable. As an alternative, I downloaded the open source version (legally free) from Gutenberg here: http://www.gutenberg.org/ebooks/84. I'm now reading and enjoying Frankenstein on its 200th anniversary.

    A young governess is hired to care for a young girl named Flora and her brother, Miles. Miles has been expelled from a prestigious school and never explains why he has been sent home. Over time, the governess who is the narrator along with the housekeeper, Mrs. Grose believe that the children are in contact and being controlled by the evil Peter Quint, a former resident and Miss Jessel, their former governess. The children have a sweet demeanor but at times their cunning ways are apparent. Will they be successful in extricating the children from these dark forces? Read Henry James’ popular The Turn of the Screw and see how things pan out!

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  • Rabu, 07 September 2016

  • Download Ebook Louis Vuitton: The Birth of Modern Luxury Updated Edition

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    About the Author

    Paul-Gérard Pasols is the former director of communications for Louis Vuitton and a longtime consultant to the company. The author of the updated sections, Pierre Léonforte has been editor in chief of Louis Vuitton City Guidessince their creation in 1998. He is the author of Abrams’ Louis Vuitton: 100 Legendary Trunks.

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    Product details

    Hardcover: 560 pages

    Publisher: Abrams; Updated edition (December 1, 2012)

    Language: English

    ISBN-10: 1419705563

    ISBN-13: 978-1419705564

    Product Dimensions:

    12.5 x 9.9 x 2.1 inches

    Shipping Weight: 8.4 pounds (View shipping rates and policies)

    Average Customer Review:

    4.7 out of 5 stars

    89 customer reviews

    Amazon Best Sellers Rank:

    #8,955 in Books (See Top 100 in Books)

    Perfect book for "glam" themed bookcase styling.

    If you're a LV collector, this is a must have book!! It's bulky and heavy but it's has so much history

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    Obsessed with LV. Can’t wait to read the book. Currently sitting on my coffee table. Only issue was I thought the handle would actually be real leather it is not it’s just a flat picture

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  • Kamis, 18 Agustus 2016

  • Ebook Download Crisis Ready: Building an Invincible Brand in an Uncertain World

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    Crisis Ready: Building an Invincible Brand in an Uncertain World

    Review

    Crisis Ready is a compelling reminder that managing a crisis is not the same as managing a company. If you think the same management techniques that allow you to win at business will enable you to weather a crisis you are doomed. In a crisis, emotions run high, people revert to habits instead of the plan, information travels quickly whether it is accurate or not, and the effects of your decisions can be long-lived. Don't allow the crisis management plan sitting on your shelf give you a false sense of confidence. Read this book and then get to work at making crisis management muscle memory for your organization. --David Struhs, Vice President, Corporate Services and Sustainability, DomtarEvery business of any size needs to read Crisis Ready. Melissa Agnes demonstrates why she is a leading authority on timely, intelligent and appropriate communications in moments of crisis. If United Airlines had read this book in 2009 my United Breaks Guitars YouTube video would never have happened. I'm almost glad she hadn't written it yet. --Dave Carroll, Singer-songwriter, speaker, and creator of United Breaks GuitarsSpeaking as a communications professional, there is no one better at crisis communications than Melissa Agnes. She has a calm and patient way of looking at the entire picture, assessing the challenge, and providing recommendations that work in less time than it takes you to say crisis communications. As social media came into the fold, she was one of the first and most trustworthy professionals to explain the differences between a crisis, an issue, and a quick social media event. She goes into each of these in-depth in Crisis Ready, while also providing a smart roadmap to help you build your reputation so when there is a crisis, you're prepared. With case studies, homework, rules, and tests, you will find yourself ready to handle anything by the end of the book. Read it, absorb it, take lots of notes, and create your crisis preparedness program. --Gini Dietrich, CEO of Arment Dietrich and founder and author of Spin Sucks

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    About the Author

    Melissa Agnes is a leading authority on crisis management and preparedness. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, universities, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. She is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. In 2015, Agnes gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.

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    Product details

    Hardcover: 288 pages

    Publisher: Mascot Books (March 20, 2018)

    Language: English

    ISBN-10: 1684014131

    ISBN-13: 978-1684014132

    Product Dimensions:

    6.3 x 1 x 9.1 inches

    Shipping Weight: 1.3 pounds (View shipping rates and policies)

    Average Customer Review:

    4.9 out of 5 stars

    27 customer reviews

    Amazon Best Sellers Rank:

    #241,507 in Books (See Top 100 in Books)

    This is a long review, but it doesn’t capture the admiration and gratitude I have toward Melissa Agnes for her efforts in Crisis Ready.This magnificent and best-in-class offering on crisis communications warrants a rare compliment: those who take the time to work through it and engage with it are going to emerge with a competitive business advantage over competitors who, for whatever reason, are willing to wait for a full-blown crisis to be at hand before they begin to think about how to handle it.And here’s another rare compliment, at least from me: Every page of this book offers both a big picture idea that’s worthy of making an organizational-wide priority, as well as a specific in the moment tip. Each page. That’s saying something.While probably not quite to Melissa’s extent, as someone who practices widely in the realm of crisis management, I’m picky on books in the field. And this one just blew me away.At the broadest level, Crisis Ready stands apart from the pack because:1) Is it the rare book that manages to concurrently work beautifully as a detailed “how to” guide – while realizing that the variety of crisis scenarios are infinite, and can’t all nearly be covered in detail, the book also sets out a strong, intuitive, and well-organized paradigm for crisis response that can be adopted by any organization.2) Crisis Ready gets it – a crisis can permanently impair, even destroy, a heretofore strong organization if there’s been inadequate planning and/or less than outstanding real time execution/post-crisis lessons learned – at the same time, while no one hopes for a crisis, they are, sadly, inevitable, and the correct mindset for any organization is that crisis response can be an opportunity to show all your key stakeholders just what your organization is made of.3) The book wisely recognizes that so much of effective crisis management is rooted in the organizational mindset and the extent of planning that takes place when all is calm.4) The emphasis on organizational mindset – being crisis ready – which entails, among other crucial points, having an overarching crisis management plan, crisis communication protocols, a standing crisis team, agility applied with wisdom, the correct emotional mindset and an incredibly thorough grasp of relevant stakeholders and their likely expectations in a crisis – could not be more spot on. Many particular crisis situations can be gamed out in advance based on the nature of the business and based on the nature of the threats companies face in today’s world. But some crises will still come from places that could not have been reasonably simulated in advance. These are tough ones, but if the organization is, at its core, designed to be crisis-ready, the organization will find that its processes, procedures, communications and dress rehearsals will be invaluable.5) The emphasis throughout the book on focusing on key organizational stakeholders – and the precise manner and tone in which they’ll need to be engaged with during a crisis - is of tremendous value to organizations well beyond the crisis domain. Too many companies will have failed in general to conduct the deep-dive stakeholder audit that is called for here – and even if a crisis (fortunately) never arises, doing the hard work of knowing your stakeholders is good for business.6) A rare book that can seamlessly move from highly specific processes to wise, actionable generalities. In particular, the author’s use of lists and sub-lists within the text, and her sidebar “crisis ready” rules” are of tremendous value.7) At the same time, the author harnesses current real-world examples that are of outstanding breadth and depth. And the core example, of a cybersecurity breach. Is frankly informative even if that’s not likely the nature of a likely crisis for your business. I learned specifics about cybersecurity that I’m grateful (please note well – one need have absolutely no knowledge or interest in cybersecurity to benefit from this book – it’s just an exemplary example).8) I’ll admit that I did not on this first pass (fortunately coming from mentors and an organization that is pretty crisis ready) stop and do the exercises throughout the book. But I will on second pass and they’re well worth the time. They’re hardly overwhelming but drive needed thinking.9) As at attorney who moonlights in marketing, I believe legal often is a huge roadblock in good crisis communications and I’m pleased to see the author agree. I assure folks, statements like “We’re just unbelievably sorry this happened” is not an admission of guilt that’s going to kill you in court.10) I love that the author can’t emphasize this point enough – a crisis response is about the folks implicated, not the organization. An org may well be praised for its crisis response, but that’s not the point. Those responses worthy of praise will be those which focus 1000% on those impacted and that do so with urgency, empathy, sympathy and emotional relatability.11) The author nails it again in discussing the issues of honesty and transparency. To the extent you can be fully transparent – i.e. say everything you know, release all pertinent documents, etc. – that’s terrific. But there are plenty of situations which complete transparency is either harmful or inappropriate. BUT – that doesn’t mean you get a pass on honesty. Love how the author emphasizes the notion that if you’re going to hold something back, say so publicly. If you can say what you’re holding back, say that too. If you can say why, add it. Don’t ever lie.12) As the author so wonderfully notes, part of being crisis-ready means everyone involved in communicating the crisis having a complete understanding of the business’s main initiatives. Yes, the relevant subject matter experts are going to be called on, but one cannot afford a situation in which the lead crisis communicator has never heard of the project that is the proximate cause of a pending crisis.13) The author is magnificent in reviewing the mediums of communicating crises. She’s right on that it’s crucial to have a sense of whether certain stakeholders will expect to hear news early, or via a particular medium. In my view, she’s also spot on that the press release is of least relevance, and that the website needs to be the hub of a crisis response.14) I haven’t seen this before and it’s masterful. Most of the time in the communications industry, “crisis” is defined by the agency in a contractual sense – e.g., if x,y,z, it’s crisis and a new rate applies. We do that, and I feel fine about it, we’re flexible, but we’ve worked exceptionally hard to calibrate that definition. But the author dives into the substance, demarcating “crises” and “issues” in a scientific way and shows and how the definition of a situation of a may change with circumstances.15) As a quant at heart, I can’t tell you how much I appreciate the author’s efforts to quantify the impact of crisis response, offering sensible equations for both a hard and soft “crisis Response Penalty.”16) Crises are almost by definition extraordinarily emotional, and the author is at her best in never losing sight of that. Indeed, an admirable portion of the book deals with human psychology, the realities of irrationalities, etc.17) The author puts forth a magnificent five-stage model of becoming truly crisis-ready. I feel like I’ve written a novella already and hence won’t lay that out and spoil it, but suffice it to say, it’s brilliant.18) I’ll end with a theme that permeates the book and which I personally couldn’t agree more with. No one hopes for a crisis, but if you’re crisis-ready, you have a chance to show the world the following brand attributes: Communication, Respect, Investigation, Showing (strong, emotionally intelligent leadership), [ability to] Issue-Manage and Sustainability.I’m not certain I have the right words to convey how strongly I recommend that all organizations read this book now and implement as much of it as they can, as quickly as they can. This one is a classic that will live on. I look forward to reading it again and referring to it often. Thank you, Melissa!

    Having worked with thousands of businesses all around the world there is one thing that they live in FEAR of and that same thing is something that they rarely put any time into being ready for. The reality is that things can go wrong and things probably will go wrong throughout your business journey and being ready, ready, ready for these situations is something that is completely in your control.In "Crisis Ready" the author does a marvelous job of taking a complex and challenging subject and turns it into something that is manageable, process lead and (dare I say it), actually kinda fun. Through working through the book I quickly realised that being "crisis ready' is far more than being prepared for if and when something goes wrong. I learned that being ready for a crisis means that I have a more robust business, my team are more confident in their actions and can perform with more posture and stature within their daily roles. The results of instilling a culture of crisis readiness has meant that we are braver, leaner and our business is continuing to grow, with added feeling of the fact that all our hard work is protected if something does go wrong.This is essential reading for every business leader that would like to have a business for the long term, that is built to weather the storms of the modern landscape, the empowered consumer and viral nature of bad news.What I love most about this book is the way in which it is laid out - its beautiful to look at, has practical infographics and is consumable in clear chunks. I feel instantly smarter from reading it!

    An effective response to a crisis starts long before it occurs, as a police officer with over 27 years of experience and with several years as a Public Information/Social Media Officer, I can say that the hardest thing to do is to prepare for the unknown.This book is key to all police administrators to understand the current dynamic of communications in today’s world. It provides clear examples of why it’s important to build relationships with your community and stakeholders and the importance of updating your communications strategies.Crisis Ready helps you create a culture to mitigate risk in real time, understand expectations, and make smart decisions quickly.

    I honestly didn't think I'd enjoy a book about crisis management as much as I did. The author does a fantastic job of sharing case studies and stories while explaining what worked and didn't work with each incident. Also the model / framework for crisis readiness is the perfect thing to have posted in your cubicle so you know exactly how to prepare.

    A very well written and practical book. Melissa did an excellent job of using her years of experience and knowledge gained through acting as a crisis management expert to write a very informative, practical and comprehensive book. I enjoyed reading the recommendations and real stories, which Melissa used to emphasize her recommendations. The chapters cover a wide range of topics and the reader is able to apply the knowledge immediately. Well done Melissa!

    It’s not often a business book is a page-turner that leaves you staring at walls and running through hypotheticals in your head. But Crisis Ready is that book. The writing style is casual and genuine. The advice is backed by years in trenches and war rooms. The homework is immediately applicable. And most importantly, Crisis Ready gives you the ingredients to build the culture your company needs, and your customers deserve.Don’t skim it once and leave it on a dusty shelf. This is an action book! Read it, use it, share it.

    You'd think a book on crisis preparedness would be boring - most are. Not "Crisis Ready". It's engaging, fun, captivating, and energizing... all while providing business strategies that are directly relatable and applicable. I highly recommend this read for the whole team - in every department! It was a fun read!

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    Crisis Ready: Building an Invincible Brand in an Uncertain World PDF

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