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, by Sangeet Paul Choudary
Download PDF , by Sangeet Paul Choudary
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Product details
File Size: 6085 KB
Print Length: 338 pages
Simultaneous Device Usage: Unlimited
Publisher: Platform Thinking Labs; First edition (September 15, 2015)
Publication Date: September 15, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B015FAOKJ6
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Amazon Best Sellers Rank:
#55,066 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Choudary provides theory, examples, real-world strategies, and models for understanding and designing platform businesses. This book describes how "pipe" businesses are being usurped by platforms and how to design a platform business.Platform Scale contains an up-to-date and insightful look at platform patterns and clear strategies for how growth and scale are achieved. The models Choudary uses are presented in illustrations at the end of each chapter and build on each other to form a complete picture of platform dynamics. He gives two diagnostic and strategic views of platforms: 1) the platform components and participants; and 2) the platform stack including data, infrastructure and services. He uses these throughout the book to illustrate how to achieve scale and create value. Choudary dissects various platform businesses and specific interactions to give detailed advice for interaction design, incentives, and network effects, and viralityThe key to designing a platform business is the interaction between consumers and producers. The platform must build incentives for producers, long term value for all participants, strong curation mechanisms for content, and effective filters for relevance. To achieve platform scale, owners must select the right type of interaction driver and remove friction between participants. At its inception, every platform must find a way to jump start its usage to gain critical mass for survival. Choudary provides a catalog of strategies, patterns, and case studies for each of these challenges. He includes a design canvas for both platforms and virality to help with planning and strategy.After reading this, you'll have several great models to use for analyzing your own and other platform businesses along with strategies for growth. There's only one other book on platforms which covers more ground: Platform Ecosystems by Amrit Tiwana.
I am an advocate for the Business Model Generation book by Osterwalder and Pigneur. Platform Scale takes the platform business model to the next level in terms of detail, strategy and practicalities. The challenge now is to put it into practice. In doing so, Platform Scale provides some excellent frameworks to work from for designing platforms, ie. the Platform Canvas and Platform Stack. In section 5, the Viral Canvas is also a very good tool for planning viral growth. There is a lot of detail to take in with this book and I just find frameworks (with additional notes) easier to recall information rather than having to refer to the book all the time. Therefore I would have given Platform Scale five stars if frameworks were provided for Section 3 Building Interaction-First Platforms and Section 4 Solving Chicken-and-Egg Problems (instead I will have to summarise myself). I very much look forward to reading Platform Revolution. As Choudary says, "the platformed world is here to stay".
This book has been hands-down the best resource for our platform to date. Not only does the author clearly articulate his thoughts about the disruptive platform business model but he goes places with his theories and methodologies where all other technology pundits fall short. Platform design, as Sangeet points out, has allowed services like Uber, Facebook, and Twitter to get to the burgeoning user base and the multi-billion dollar valuations they have achieved to date.Sangeet pierces the veil of traditional analyses that chalk up theories of tremendous growth due to "technology," "technology making it more efficient," "software eating the world," or "growthhacking." He takes it one step further in saying that a platform must first and foremost tackle an already existing interaction in the world, isolating it, and handling that core interaction for users. It must first be able to operate without a technological foundation but it is the open and voluntary access for producers and consumers, specific rules of access (like 140 character messages), filters, tools and services to handle quality, and the ability to continuously match the market as it scales that leads to success.Platform Scale has become our Bible we appeal to everyday when making platform design decisions.
The book is able to articulate clearly how to architect an interaction-first platform. The concepts in the book are in-depth and repeated throughout to reinforce the framework he lays out. From the concept of the architectural framework (network-marketplace community, infrastructure or data) stack, to the platform canvas concepts, he gives specific case studies and examples to support. As a tech entrepreneur, I highly encourage anyone who has not built a platform before to read this book and make sure that everyone on your team does as well. It will be critical to speak the same language.
Useful handbook to understand platform businesses that are overtaking traditional players industry by industry. Somewhat repetitive which is typical for business books from the US.However, the book builds a good understanding of what's common across platforms, their structure, mechanics, success factors etc
Sangeet and his team have done a fabulous job of making sense of the big, complex world of platform business. I enjoyed reading each chapter and connecting the dots in my head how mega platform companies like Facebook, Uber, Airbnb etc grow over time.
Platform Scale is and will prove a lasting classic. It's the kind of book you finish reading, and start crying! Crying because you know your competitors may also read it. This book is among the "college of cardinals" of business books. Belonging with Managing for Results; Competing for the Future; Blue Ocean Strategy and just few others on the shelf of fame. Every page drips deep insight. Can't wait for his Platform Revolution to hit the bookshops...
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